While Michael Bublé is best known for his iconic voice, and Drew Scott of the Property Brothers is Canada's home-renovation expert, the friends are also co-owners of the Western Hockey League (WHL) hockey team, the Vancouver Giants. And for the Prime Video docuseries Hometown Giants, they invited cameras to follow the team, to show a side of the major junior hockey franchise that hasn't been seen before.

The show isn't just about sharing the Vancouver team with Prime Video's global audience. It also provides a behind-the-scenes look at the development of these young players, some expected to be among the best in the world, and how Scott and Bublé support this "family" they've created.

"We're two kids [who] grew up here. … So for us, after 30 years of knowing each other, to come back, to be able to be a part of building community, supporting the Giants, … it's pretty phenomenal. I grin when I go home at night, and [my wife Linda's] like, 'Why are you smiling?' I'm just like, 'Look where we are. Look what we're a part of!' It's amazing," Scott told Yahoo Canada.

Sports team ownership advice from Ryan Reynolds

Hometown Giants begins with Bublé and Scott getting advice from fellow British Columbia celebrity Ryan Reynolds, who's a co-owner of Wrexham AFC, based in Wales, and featured in the Welcome to Wrexham docuseries. His sarcastic advice about sports ownership is "don't do it," but Bublé and Scott shared that in reality, their Canadian friend has been incredibly supportive.

"He's a big supporter of community and Canada, and the fact that we were doing this in our hometown, I think, really got him excited," Scott said.

"He was so pumped that we were doing this in Vancouver," Bublé added. "All he ever said to either of us was, 'Gentlemen, just be storytellers and have fun, and be yourselves and connect. And connect to this beautiful community.' … I'm a huge fan in every way of Reynolds, I love him."

Michael Bublé: 'Our responsibility is to create an environment that is a safe place'

Bublé highlighted that both he and Scott are "proud Canadians" who love hockey, but also stressed that he's particularly proud to be "a positive part of growing this game."

Throughout the series, both Scott and Bublé talk about how, as co-owners, they take building and fostering a positive culture within the team seriously.

As Scott says in Hometown Giants, he feels "a huge sense of responsibility" to the families of these players to help each of them be a "great human being," in addition to providing top-tier hockey training.

It's all particularly relevant as there have been significant discussions about "toxic hockey culture" in Canada, with Hometown Giants providing a look at the support and camaraderie that should be encouraged in the sport.

"We know our responsibility is to create an environment that is a safe place for these people to grow, a place where they can truly go on to be great citizens and thrive. That is the goal," Bublé said.

"There's obviously some negativity. Not even just hockey, sports in general. And I think a big part for us, the Giants and the WHL, is to show what should be done. To show the right way to support these kids, to set them up for success in their lives, whether they make it pro or not," Scott added.

'It can't always be about what's best for us as owners'

What's so clear in Hometown Giants is how much Bublé and Scott really care about this team and are incredibly invested in these young players, even if that means advocating for them to go in a direction that may not be the best for their own financial investment.

Just one example is Ryan Lin, who was the captain of the Vancouver Giants and a star player for the team, who then left and committed to the University of Denver for next season. Hometown Giants also shows the moment when he was selected 21st overall in the first round of the 2026 NHL entry draft by the San Jose Sharks.

"We both had people in our [lives who] loved us, and there was nothing in it for them. They just believed in us and advocated for us and fought for us. And I think we all need those people. And it can't always be about what's best for us as owners," Bublé said. "Ryan Lin was the captain of our team, and he made a decision that he would not join us again, … and that wasn't the best thing for Drew and I and our ownership group, or our team. But that was the best thing for him."

"It fills us with joy that we can care enough about a human being and a guy who's become part of our family where, even if that wasn't the best thing for us, we could call and say, 'We love you. We'll be cheering for you.' … And we hope that attracts more young guys to the to the WHL and to this form of junior hockey."

But Bublé did share that he's a "mess" and gets emotional whenever he sees any of the Giants players progress in hockey and evolve in their lives in general.

"I'm a mess because I got to know their family. I was always proud as a co-owner to watch these young men go off and succeed," he said. "And by the way, they've gone off in life, many of them, not to go and play NHL hockey. They've gone on to be public servants, they've gone on to be firemen, policemen, teachers, lawyers."

"The greatest sense of pride I take is watching them all come back, because this was always a family that they felt like they were safe in, and that they were loved and taken care of, and their families were. … That was really the line that was set by [majority owner and president of the Vancouver Giants] Ron Toigo and his family, by always making sure that there was an environment … that they could grow and not feel threatened."

From the emotional moments in Hometown Giants to getting a fun inside look at the thrills of every game and the rigorous training, there's a lot to be entertained by in this "groundbreaking" Canadian docuseries, while also providing an example of how hockey culture can be constructive and supportive.