Bengaluru: Wobble Smartphones has appointed T20 Cricket World Cup-winning captain and Indian cricketer Suryakumar Yadav as its brand ambassador ahead of the launch of its upcoming smartphone, Wobble Speed 5G.

The association will see Yadav, popularly known as SKY, spearhead the brand’s marketing campaigns for the new device, which is positioned to challenge conventional expectations in India’s competitive smartphone market.

Widely regarded as one of the most dynamic and innovative batters in modern cricket, Yadav’s journey and on-field persona align with Wobble’s brand philosophy.

Speaking about the association, SKY, exclusively managed by RISE Worldwide, said, “I’m delighted to partner with Wobble for the Wobble Speed 5G. I’ve always believed in doing things my own way, embracing challenges and constantly looking to push boundaries. That’s what makes this association exciting for me. Wobble brings together speed, performance and distinctive design, with a clear ambition to challenge the status quo. I’m looking forward to being part of this journey and seeing how consumers across India experience the Wobble Speed 5G.”

As part of the association, Yadav will feature in Wobble’s upcoming campaign for the Wobble Speed 5G under the ‘Wobble To Win’ platform. The partnership marks a new chapter for the smartphone brand as it prepares to introduce the device to Indian consumers.

With the official launch approaching, Wobble is expected to announce further details about the smartphone’s specifications, pricing and availability as it looks to strengthen its presence in India’s smartphone market.