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Head coach Jon Scheyer of the Duke Blue Devils instructs Cayden Boozer, Deron Rippey Jr. and Bryson Howard during an exhibition against the Belmont Bruins at Cameron Indoor Stadium on Oct. 8, 2026. (Photo by Lance King/Getty Images)
Getty ImagesIn the summer of 2025, Duke and Amazon’s Prime Video began brainstorming a groundbreaking partnership.
After in-person meetings in New York, Zoom conferences with Amazon’s Seattle team and consultation with the ACC, the plan came to fruition.
“There were a lot of conversations,” Duke athletic director Nina King exclusively shared. “Big brand, big brand, let’s do something different, something innovative.”
The big brand partnership goes into effect this season when Amazon will exclusively broadcast three Duke games — Duke vs. UConn in Las Vegas on Nov. 25, Duke vs. Texas Tech on Dec. 21 at New York’s Madison Square Garden and Duke vs. Gonzaga on Feb. 20 in Detroit.
“It’s three really big, marquee, non-conference matchups,” Charlie Neiman, Prime Video’s head of sports partnerships exclusively shared, “and then Duke obviously being one of — if not the — marquee brands in college basketball.”
It’s the first time Prime Video, which has rights to the NFL, NBA and New York Yankees games, has entered the college sports landscape.
But what is really revolutionary is that it represents a unique way for Duke (and the teams it faces) to receive name, image and likeness (NIL) money. It’s been reported that Duke’s contract with Amazon will pay more than $5 million.
Beginning with the three games in the 2026-27 season, Prime Video will exclusively present three Duke neutral-site nonconference games for at least three years.
“It really was about an alignment between the vision of how Duke thinks about their athletic program and basketball team,” Neiman said, “and how we think about bringing new content to customers.”
Neiman, who graduated from Duke in 2010 — the same year as Blue Devils head coach Jon Scheyer — is one of several high-ranking Amazon executives who attended Duke.
“There’s obviously a ton of mutual connections,” Neiman said.
Duke has many alumni in broadcasting, including Grant Hill, Jay Williams and Jay Bilas, but for Duke’s slate of three games, Amazon will turn to its NBA roots.
Stan Van Gundy, Ian Eagle and former NBA All-Star John Wall will serve as game analysts, and Kayla Grey will be the sideline reporter.
Eagle and Van Gundy frequently work together on Prime Video’s NBA games, and Prime Video also will use its NBA production crew.
“We’re bringing our A-list, NBA talent,” Neiman said.
There will not be a different studio show for pregame, halftime and postgame of the Duke contests. Eagle, Van Gundy and Wall will anchor that as well.