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SPFL Invites TV Bids After Celtic Title Drama

Celtic sealed last season’s title in the most dramatic circumstances; now the SPFL anticipates “strong interest” from broadcasters who wish to secure the rights for top-flight matches.

The last meeting was a memorable one for the Hoops. A 3-1 win on the final day ensured that Celtic retained their title after a turbulent campaign and storylines fit for a TV drama.

Our Celtic on TV guide has every upcoming fixture.

Celtic Osmand
Celtic’s Callum Osmand celebrates scoring their side’s fourth goal during the William Hill Premiership match at Celtic Park, Glasgow. Picture date: Sunday October 18, 2026.

It was later revealed that the game averaged an in-home-only audience of 1.09 million and peaked at 1.37 million viewers, making it the highest SPFL audience of the season.

That isn’t even counting the thousands who crammed into pubs to watch the action unfold.

Now the SPFL have put out a call for interested broadcasters who wish to bid for the TV rights from the 2029/2030 season onwards.

The SPFL’s current agreement with Sky Sports allows the broadcaster to show up to 60 Premiership matches a season, with Premier Sports also showing up to 22 matches from Scotland’s top flight each year.

The launch of the Invitation to Tender (ITT) comes after the league also recorded the highest yearly attendances in the SPFL’s history last season, following one of the most exciting top-flight campaigns.

It also saw more fans attend games in the top-flight than anywhere else in Europe on a per capita basis.

Neil Doncaster, SPFL group chief executive, said (via SPFL website): “Securing strong broadcast partnerships is an essential element in maintaining a balanced and sustainable income mix for the SPFL and its clubs.

“We anticipate strong interest from broadcasters in what is widely recognised as one of Europe’s most exciting national league competitions.”

Chris Sutton Sky Sports Pundit
6th October 2024; Victoria Park, Dingwall, Scotland: Scottish Premiership Football, Ross County versus Celtic; Ex Celtic striker Chris Sutton on Sky Sports

It is yet to be known which broadcasters will throw their hat into the ring. The league’s current five-year, £150m agreement with Sky Sports has been in place since the 24/25 campaign.

Last season’s title race had eyes from afar glued to the action, which ended with Celtic making it five league titles in a row.

The current major rights holders will almost certainly bid again to retain their place as the top broadcaster for Scotland’s top-flight action.

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