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"I believe a shirt tells a story," says Graeme Stokes, surrounded by thousands of vintage strips and boxes of football memorabilia.
His shop in Brighton has recently bought "the motherlode" of Brighton & Hove Albion shirts, a total of 120 that date back to the early 1990s.
His favourite and the one he believes to be the rarest is dark blue, with the sponsor Palookaville emblazoned across it.
He said: "Fatboy Slim, the DJ, he helped the club out when they were in some financial difficulty by sponsoring the shirts…and Palookaville was an album that he released."
"It tells the story of a local person helping them out when they were a lot smaller club than they are today," Stokes added.
Another highlight is a training top with the initials 'GP', believed to have been worn by former manager Gus Poyet.
There is also a shirt produced for Red Nose Day in 2007, with the logo embroidered on the top right, which Stokes says is rare.
The plan was for players to wear the shirts one matchday, sign them, then they would be auctioned off for the charity.
But the EFL refused permission for the charity sponsor, so they were never worn and have become collectors' items.
"The good thing about Brighton from a collectors' perspective is that they were a much smaller club back then so there weren't as many of them made," Stokes added.
A former children's mental health nurse, Stokes initially planned to "take some time out" and instead turned his passion into a business.
"I was on the frontline and it was very difficult, enjoyable at times, very rewarding but the stress levels were incredible," he said.
Initially he traded online, but the shop, Global Sports Collectibles, helps him connect with the football community.
He added: "Just last week a lady came in and bought an old Brighton shirt for her grandson, and she got talking and said her husband played for Brighton in the '60s.
"I loved hearing the stories and I gifted her some programmes that her husband Eric Whittington was actually mentioned in."