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Vitor Matos has already been tipped for a move to the Premier League(Image: WalesOnline/Getty)
Swansea City fans have got used to this feeling in recent years.
Having watched their side produce their best start to a league season for over a century, news of possible interest in boss Vitor Matos might well have pierced crackling excitement around their team and hinted at an all too familiar feeling of anxiety.
Graham Potter, Steve Cooper, Russell Martin. All were poached after impressing to varying degrees with the Swans.
Some are already worried they've seen this film before.
Indeed, the fact all of Swansea's last three managers have been sacked rather than pinched by those nearer the top of the pyramid perhaps tells its own story about the club's comparative lack of success in the last couple of years. To get the latest Swans news from WalesOnline in your search results, click here to add WalesOnline as a preferred source on Google
In that respect, talk of possible Premier League interest, however unwelcome it might be, is a testament to the job Matos has done so far.
Pierre Sage is under pressure at Crystal Palace(Image: COLORSPORT/Ashley Western/Shutterstock)
After such an eye-catching start it was perhaps inevitable, although that will come as scant consolation to supporters, many of whom will have been reading the links with Crystal Palace stiff with dread given how so many promising reigns have been snuffed out by Premier League poachers.
The strength of Palace's interest, if indeed there is any, isn't really known, but with Pierre Sage looking the most likely candidate to cross the finishing line first in the Premier League sack race, it's hardly a surprise that some have already started to speculate over possible replacements.
Nor should it really be a shock that the man currently sitting at the top of the Championship might be in the conversation.
For what it's worth, Matos is understood to be happy with the Swans, as evidenced by his decision to put pen to paper on an extended deal until 2030.
At the moment, it feels like it would take something very big to convince him to turn his back on a project that has started to yield genuinely exciting results.
Let's not forget too, a short spell at Maritimo aside, this is his first proper crack at being a number one, and he may well feel there is still plenty of road to run before he even begins to entertain the idea of a new chapter somewhere else.
This, of course, is all speculation, and perhaps too readily overlooks the inescapable point that the attraction of the Premier League still carries a heavy amount of clout.
Swansea City manager Vitor Matos is overseen the club's best start to a league season for over a century(Image: PA)
But one thing is for certain. The more success he delivers, the more difficult it will be to bat away these sorts of conversations.
Minimising the risk of disruption and the potential destabilisation that so often piggybacks onto this sort of talk, will be what defines their efforts to stay on the road towards the Premier League.
Should the worst happen and Matos does go (and it's worth stressing again at this point that there's no sign of that happening any time soon), Swansea do have a contingency they didn't have in years gone by.
The influence of Jamestown Analytics has already been heralded as a powerful driver in City's rise, and its data systems will offer a fresh dynamic that previous regimes haven't enjoyed when searching for a new boss.
Derek McInnes, the man who came agonisingly close to winning a Scottish Premiership title, was hired by Hearts on the back of recommendations from Jamestown.
Jamestown was also believed to be instrumental in convincing Brighton and Hove Albion to hire current boss Fabien Hurzeler, who after a slow start has guided the Seagulls to third in the Premier League this season. He too will surely be the subject of speculation soon.
For Swansea, Matos leaving would clearly be a blow, but with Jamestown on board there will some quiet confidence the club will be more than capable of unearthing a strong replacement.
Then again, even if Matos doesn't end up going anywhere, the fear is that this sort of noise still has the power to potentially derail Swansea's season.
Just ask predecessor Luke Williams, whose naive handling of alleged interest from West Brom blew a hole in his reign that he never quite recovered from. If nothing else, it put him on the back foot with supporters.
"It's a situation that I didn't help," he said at the time after failing to nail his colours to the mast one way or the other on several previous occasions in the press.
"I created a lot of the noise without meaning to."
Matos would do well to learn a thing or two from that episode.
If he doesn't, any ambition to reach the Premier League may fall by the wayside, not just for the Swans, but for him too.