Another week, another expensive Tom Brady watch.

The seven-time Super Bowl champion and arguable NFL GOAT continued with his now weekly tradition of showing off a designer watch in the broadcast booth.

The Fox Sports color commentator was in the booth for the Chicago Bears vs. Atlanta Falcons game on Sunday. Before opening kick, he posted a photo of the watch he was wearing to his Instagram story with the caption, “Game time @nflonfox / Bears at Falcons !! 💪🏻💪🏻💪🏻”.

The watch appears to be a Rolex Land-Dweller 40 in platinum that includes an ice-blue honeycomb dial and an integrated Flat Jubilee bracelet.

The ice-blue dial is currently reserved by Rolex for platinum models, making it exclusive. And the non-diamond 40mm version is currently retailing for $68,400.

Earlier this month, Brady flashed a Rolex Cosmograph Daytona “Orange Sapphire” with a black chronograph dial, orange sapphire hour markers, a bezel set with baguette-cut orange sapphires, and a black rubber bracelet before a game, which retails for about $300,000.

He also showed off a $160,000 Patek Philippe watch before calling the San Francisco 49ers vs. Seattle Seahawks game last weekend.

Brady’s fans have been enjoying getting to see which watch he shows up with each weekend. And it’s safe to assume he’ll keep this tradition going when he’s on the call when the Green Bay Packers and Detroit Lions face off next week.

In May of 2022, the legendary quarterback signed a 10-year, $375 million contract with FOX Sports. Suffice it to say, the costs of his watches are the least of his concerns.