DAR ES SALAAM: The prestigious Kilimanjaro Premium Lager International Marathon officially launched its silver jubilee milestone edition over the weekend at a colorful, high-energy event held in Dar es Salaam, setting the tone for a historic race season.

Officiating the launch of the 25th anniversary event, the Guest of Honor, former Prime Minister Kassim Majaliwa Majaliwa commended the marathon for reaching a momentous quarter-century of excellence and its profound contribution to promoting national unity, athletic excellence, and sports tourism.

“Reaching 25 years is an extraordinary achievement that demonstrates consistency, vision, and outstanding partnership with the Tanzanian Government,” said Majaliwa.

He noted that the Kilimanjaro Marathon has consistently proven to be a vital springboard for local athletic talent.

He challenged other sporting initiatives across the nation to emulate this exemplary record as the aim should be to nurture even more Tanzanian champions over the next 25 years.”

Mr Majaliwa highlighted the economic impact of the event, calling it Tanzania’s premier international sporting spectacle. “Bringing together over 13,200 participants and an equal number of spectators from more than 60 countries, the event serves as a major driver for local hospitality, transportation, and small businesses in Moshi and the surrounding region,” he said.

He urged all attendees to mark the 25th anniversary by exploring iconic national attractions such as Mt. Kilimanjaro, the Serengeti, Ngorongoro Crater, and Zanzibar.

Mr Majaliwa also expressed heartfelt appreciation to all sponsors: main sponsor Kilimanjaro Premium Lager (42km Full Marathon), YAS (21km Half Marathon), and CRDB Bank (5km Fun Run); official supporting sponsors: Kilimanjaro Water and TPC Sugar; official partners GardaWorld Security, Toyota Tanzania, Columbia Sportswear, Simba Cement, Coral Paints and ALAF Limited, Salinero Kilimanjaro, and Harleys Deep Heat and Deep Freeze as well as official suppliers Kibo Palace Hotel Arusha, and Keys Hotel Moshi.

Speaking on behalf of the lead title sponsor, Tanzania Breweries Limited (TBL) Marketing Director, Khensani Mkhombo expressed pride in sponsoring the event throughout its entire 25-year history—one of the longest and most successful corporate sports sponsorships in Tanzania.

“For 25 incredible years, Kilimanjaro Premium Lager has stood hand-in-hand with this world-class event to celebrate Tanzanian culture, sport, and vibrant community spirit,” stated Mkhombo. “To celebrate this quarter-century milestone, runners and visitors can expect an unforgettable weekend filled with exciting activations, hospitality experiences, and celebrations in Moshi. We urge participants to register early via www.kilimanjaromarathon.com or Mixx BY YAS when portals open after this launch as entry slots are limited.”

Highlighting a decade-plus of impact, YAS Brand Manager Woinde Shisael reaffirmed their continued commitment: “YAS is deeply honored to return as the official sponsor of the Half Marathon as this great event celebrates its 25th edition.

Powered by our superior 4G and 5G technology, our partnership remains dedicated to connecting communities, fueling national progress, promoting health, and empowering youth. We invite everyone across Tanzania and beyond to join us in Moshi for a truly historic 25th anniversary celebration.”

The CRDB Zonal Manager for Dar es Salaam, Muhumuliza Buberwa said “As we celebrate 25 years of the Kilimanjaro Premium Lager International Marathon – Mbio ya Watu – CRDB Bank is proud to continue powering the spirit of togetherness as the official sponsor of the 5km Fun Run.

This anniversary is not just about running, it is about unity, health, and community prosperity, and the 5km Fun Run embodies that by welcoming everyone, families, youth, and first-time runners, to be part of this iconic Tanzanian story. We congratulate Kilimanjaro Premium Lager and all partners for this milestone.”

Organizers, Kilimanjaro Marathon Company Limited, emphasized that entries for all race categories will strictly operate on a first-come, first-served basis. Once capacity is reached, the registration system will close immediately, and runners are advised to secure their spots early to avoid disappointment.

The historic 25th Anniversary Kilimanjaro Premium Lager International Marathon, which carries the slogan ‘The People’s Race-(Mbio ya Watu) will take place on Sunday 7th February 2027, at the Moshi Cooperative University (MoCU).

The event is organized by Kilimanjaro Marathon Company Limited while inbound travel and international marketing for the event continue to be coordinated by Wild Frontiers Events.