Windhoek City Sporting Club has officially rebranded to Pamwe Sporting Club, marking a new chapter in the club’s development as it seeks to strengthen its commercial independence and expand its footprint in Namibian sport.

The new identity was unveiled at a ceremony at Pionier Boys’ School sportsground in Windhoek last week, with club leadership, players, technical staff, sponsors and supporters in attendance.

Club president and co-owner Nelly Ndafyaalako says the rebranding reflects the club’s vision of building a professional, commercially independent and unified sporting institution.

The new name, Pamwe, means ‘together’, ‘as one’ or ‘united’, reflecting the club’s commitment to unity, growth and community empowerment.

According to the club’s official statement, the new identity is inspired by the resilience, solidarity and collective achievements of its players, coaching staff and management.

Captain Wanda Garoes says the transition represents an important milestone in the club’s journey, which began as Ramblers before evolving into Windhoek City Sporting Club for the 2024/25 season.

Garoes says the club’s unity was instrumental in the senior women’s team’s run to the semi-finals of the 2026 Namibia Football Association Cup.

She highlights the club’s contribution to national team development, with players earning national team call-ups and opportunities to represent Namibia.

The club’s head coach of the senior women’s team and technical director of the youth academy says the rebranding presents an opportunity for growth, development and new beginnings.

The coach says the club’s responsibility remains to develop good people before good footballers, while providing opportunities for young players and building teams that represent the institution with pride, discipline and commitment.

Pamwe Sporting Club operates across three key areas: women’s senior football, youth football development and facilities management.

The club says its women’s team reached the NFA Cup semi-finals in 2026, while five senior players received national team call-ups, two secured tertiary education scholarships, and one won a gold medal at the Cosafa tournament.

Its youth academy has also recorded success in tournaments, including the Julinho Athletic FA competition, where its under-8 and under-10 teams emerged as champions.

The club has also secured a long-term lease agreement to manage the Pionier Boys’ School Sports Ground, which it says will provide a dedicated training environment and opportunities for commercial activities.

As part of its plans for the 2026/27 season, Pamwe Sporting Club is seeking corporate partnerships in areas including team apparel, player welfare, operational costs and facility development.

The club says its long-term vision is to become a leading sporting institution in Namibia and the southern African region, producing disciplined athletes, community leaders and champions both on and off the field.

Under its new identity, the club says it intends to continue using sport as a vehicle for empowerment, education and social change.

Its new slogan is ‘United by Sport, Driven by a Team’.