IT seems a long time now since Juve were dominating Italian football, winning no less than 14 trophies in 10 years, but they have won just a single major prize since the period between 2011-12 and 2020-21. In 2025-26, they finished sixth in Serie A and qualified for the UEFA Europa League, but they are a long way from regaining the position they enjoyed in their last golden age.

The club has just announced that they need to raise € 250 million to bolster their finances and to remain competitive. Fortunately, Juve’s  65.4% shareholder, Exor, have already stumped up € 60 million and it is understood that around € 100 million will be used to strengthen playing resources. Exor is the holding company of the Agnelli family, one of the longest relationships in European football.

In 2025-26, Juve posted a loss of € 66 million, an increase on 2024-25’s € 58 million deficit. The club explained this as a reflection of lower-than-expected sporting performance and a drop in profits from player sales. The highest fee received in 2025-26 was the € 15 million paid by Porto for Alberto Costa.

Total revenues for the season were € 417 million, slightly down year-on-year. Revenues from matchday activity totalled € 67 million, a slight increase on 2024-25. Juventus are one of the few clubs in Italy to enjoy ownership of their own stadium and they averaged 40,725 at their Serie A games. They sold just under 20,000 season tickets and they increased that amount for 2026-27.

Earnings from broadcasting contributed € 146 million, a drop of some € 30 million. This was mostly attributable to an enhanced 2024-25 caused by Juve’s participation in the FIFA Club World Cup in 2024-25.  The club’s commercial revenues were € 205 million, up from € 177 million. Juve benefitted from new agreements with Stellantis Europe and Visit Detroit in 2025-26.

Juve’s squad no longer has the catalogue of big names it could boast eight years ago, but they have one of Europe’s most promising players in Kenan Yildiz, the 21-year-old Turkey international who is valued at around € 75 million. He was the only Juve player to feature in the Guardian’s top 100 male players at the end of 2025. Capped 31 times by Turkey, the German-born winger is on contract until June 2030. The squad very heavily comprises foreign players and has one of the oldest average ages in Serie A. The wage bill in 2025-26, at € 235 million was 56% of income and a slight decline on 2024-25.

Off-field problems and brushes with the rules have been responsible for Juve’s relative decline in recent years. For a long time, they were inside the top 10 in Europe based on revenue generation but in recent years, the two Milan clubs have closed the gap in Italy. However, Serie A is arguably the most competitive of the big five leagues and since Juve’s decade in the sun, Inter, Milan and Napoli have all won the scudetto. For Juve, a return to the Champions League and greater stability are essential for the club to regain its poise once more.