Jessica Motaung, deputy chairperson of the African Clubs Association (ACA) under the Confederation of African Football (CAF), has highlighted the major challenges confronting football clubs across Africa, calling attention to the issues affecting their growth, competitiveness and long-term sustainability.

Motaung, a prominent football administrator and Kaizer Chiefs marketing and commercial director, has shared her insights into the difficulties facing clubs on the continent as African football continues to seek greater international recognition and commercial growth.

Her remarks bring renewed attention to the structural and financial obstacles that continue to affect clubs, particularly their ability to build sustainable operations, develop talent and compete consistently at the highest levels.

Among the major concerns confronting African football are financial sustainability, inadequate infrastructure, commercial development and the need to strengthen club administration. These challenges can limit clubs' ability to retain talented players, attract investment and improve their competitiveness in continental competitions.

Commercial growth also remains crucial, with clubs needing to maximise sponsorship opportunities, strengthen partnerships and develop reliable revenue streams beyond traditional sources of income.

For many African clubs, establishing professional management structures and improving governance are equally important steps towards building institutions capable of sustaining success beyond individual seasons.

Motaung's position within the ACA places her among football administrators involved in discussions about the future of club football on the continent. The association provides a platform for clubs to engage on shared challenges and explore opportunities to improve the African football ecosystem.

Addressing these concerns requires collaboration among clubs, football governing bodies, sponsors and other stakeholders. Greater investment in facilities, youth development and professional administration could help create a stronger foundation for the game's continued growth.

African football has produced exceptional talent and passionate supporters, but translating that potential into financially stable and globally competitive clubs remains a significant task.

Motaung's contribution to the discussion underscores the importance of confronting these challenges through practical solutions, stronger partnerships and long-term planning.

As African football seeks to expand its influence internationally, the ability of clubs to operate sustainably will remain central to the continent's ambitions.

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