Manchester City striker Erling Haaland has emerged as the highest-earning Premier League footballer on Instagram, with a new report estimating that he could command approximately $3.9 million (R63.8 million) for a single sponsored post.

The ranking, published by PlayersTime, highlights the growing commercial influence of footballers on social media, where their popularity and ability to reach millions of supporters have become valuable opportunities for major brands.

Haaland's position at the top is largely linked to the remarkable growth of his Instagram following. The Norwegian forward reportedly increased his audience from 40.8 million to more than 75 million during the 2026 World Cup, significantly strengthening his appeal to advertisers.

Manchester United forward Marcus Rashford occupies second place, with an estimated earning potential of approximately $910,100 per sponsored post. He has around 22.4 million Instagram followers.

Arsenal captain Martin Ødegaard ranks third, with an estimated $268,600 per post and approximately 7.8 million followers.

Other players featured among the Premier League's leading Instagram earners include Tottenham Hotspur's Xavi Simons, Liverpool's Dominik Szoboszlai and Alexander Isak, as well as Manchester United's Diogo Dalot.

The figures demonstrate how footballers are increasingly becoming influential commercial personalities beyond their performances on the pitch. Their global fan bases, public profiles and social media engagement make them attractive partners for companies seeking to promote products and services.

However, the figures are estimates rather than confirmed payments. The report uses projected sponsored-post earnings based on factors such as follower numbers and engagement, meaning actual brand deals could be higher or lower depending on individual agreements.

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