South African footballer Ethan Chislett and his brother are expanding their involvement in the game through their JOGA football accessories business, which is building connections with emerging talents and established names in international football.

The business has attracted attention through collaborations involving some of South Africa's promising young footballers, as well as a legendary Italian striker.

The initiative highlights the growing relationship between footballers and entrepreneurship, with players increasingly exploring opportunities beyond their professional careers.

For the Chislett brothers, JOGA represents an opportunity to combine their passion for football with business while creating products and partnerships that connect with different generations of the sport.

Working with young South African talents also provides an opportunity to support players who are building their reputations and attracting attention within the football community.

The involvement of an established Italian football legend further adds an international dimension to the business, potentially helping the brand reach a wider audience.

Football accessories have become an important part of the wider sporting industry, with players, coaches and supporters constantly looking for products that improve training experiences and express their connection to the game.

By developing relationships with both rising stars and experienced football personalities, the Chislett brothers appear interested in positioning JOGA within this expanding market.

The project also demonstrates how professional footballers can use their understanding of the sport to explore commercial opportunities. Their experience within football gives them insight into the interests and needs of players and supporters.

Although the specific details of every collaboration have not been outlined, the growing network of football personalities associated with the business reflects its ambition to establish a presence in the industry.

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