Man Utd fans are discussing new ways to protest against the club's owner as efforts to remove them gain momentum again.

Unless he is revealing his desire to sell his shares in the club, Avram Glazer's comments are never going to be well received by Manchester United fans. But his recent remarks have been met with added hostility as efforts to force a change of ownership gather momentum once again.

Glazer last attended a game at Old Trafford in September for the Manchester derby, when supporters held a protest against the club's treatment of season-ticket holders before the match.

The police initially estimated that approximately 500 fans had gathered. More gradually joined the demonstration as it moved down Sir Matt Busby Way towards the ground, but it wasn't a huge turnout, despite organisers being pleased with the number of participants.

The Glazers have generally been unmoved by protests - they have been consistently targeted since 2005 - but they were forced to respond when hordes of United fans protested over the Super League proposal, and when 10,000 supporters marched to Old Trafford to protest not long after that.

Joel Glazer apologised "unreservedly" for the club's involvement in the Super League plans. A year later, fans protested before United's game against Liverpool in August 2022, the largest demonstration in recent years, which led the Glazers to announce they would explore "strategic alternatives for the club", including a sale.

Those are two examples of severe protests having an impact. The problem is that it's difficult for fans to come together in such large numbers at every demonstration, because some believe they won't make a difference.

That consequently reduces numbers and interest wanes. Naturally, those protests do not truly cut through. They do not force a reaction from the owners.

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That should not be interpreted as criticism of recent protests by any means, as supporters have done all they can to rally in their efforts to force change, but the most successful protests tend to be triggered by provocation.

United fans have been provoked by the team's worst start to a Premier League season in 40 years. United have been awful, and there has been sympathy for Michael Carrick, who should have received more backing in the summer.

Supporters have protested against the ownership through good and bad times, but the team's current plight has increased anger, although that alone is not enough to trigger a large-scale protest.

United fans have been in dialogue over the last few weeks about how to increase pressure on the club's owners and attract more media attention. An online contingent launched a campaign targeting the club's sponsors on social media, while matchgoers have hatched a plan to increase visibility.

That is why 3,000 green and gold balloons were seen in the Stretford End and tennis balls were thrown onto the pitch during the Roma game on Tuesday night. "We want the Glazers out," echoed around the ground after the winning goal, and was aired again following full-time.

The sight of Matheus Cunha and Diogo Dalot throwing tennis balls back so the game could resume was powerful, and conversations are under way among angry supporters about what they can do next.

Avram Glazer's recent comments that poor performances on the pitch won't affect their commercial power will only help their cause. Ed Woodward said the same in 2018.

The Athletic revealed that Avram Glazer mimicked Woodward during a rare public-speaking appearance at Deutsche Bank’s inaugural Sports Investment Conference in London in September, comparing United to the New York Yankees and the Dallas Cowboys as major global brands.

Those comparisons should concern United fans because the Yankees last won a World Series in 2009, while the Cowboys have not won a Super Bowl since 1995. United have won five trophies since Sir Alex Ferguson retired, but they have not won the Premier League since 2013.

Woodward's comments on the club's ability to generate revenue regardless of what happens on the pitch incensed supporters, and Avram Glazer's reiteration of the point will stoke the fire as anger simmers.

It is the kind of comment that will only help supporters build momentum as they ramp up their protests.