The WRU has announced a flash sale to students, cutting prices by more than 60% and offering them the chance to buy £98 tickets for just £20

The Welsh Rugby Union has slashed the price of student tickets for Saturday's clash against the iconic All Blacks to just £20.

A flash sale went live on Tuesday, just four days before the game is played at the Principality Stadium in what is historically the WRU's biggest attendance of the autumn campaign.

Upper tier student tickets, which were priced at £62.50, have been cut by more than 63%, inclusive of booking fees. Even premium Category B tickets near the halfway line, which were previously unavailable to students and are still priced at £98 for adults, are part of the £20 sale.

The move comes as the governing body tries all it can to boost the crowd number for the fixture and make as much money as possible to plough back into Welsh rugby.

Matchday ticket revenue, and the money spent by fans in the stadium, remains the biggest source of income for an organisation that recently posted annual losses of £18m.

A previous flash sale for the Wales v Australia game on November 21 was held last month, offering students tickets for just £10. That match against the Wallabies has proved a particularly tough sell to the wider fanbase with an 8.10pm kick-off.

Last weekend's opening fixture against Japan, which was targeted at families, drew an attendance of 52,425 - significantly down on the 61,324 who were at the same fixture a year ago.

As for the New Zealand game, last year's meeting was the lowest crowd to date for the fixture at the stadium, with the attendance being 68,388.

That was just the second time the visit of New Zealand has failed to pull in more than 70,000 supporters to the ground, with it expected to be a similar story on Saturday.

Wales' struggles on the pitch over the past few years, coupled with disharmony off it and a rising general cost of living, have weakened the pull of Wales matchdays. However, filling what is widely regarded as the best rugby stadium in the world as close to capacity as possible is vital to Welsh rugby's future, given the Union's reliance on ticket sale revenue.

The WRU said in a statement in October: "The All Blacks match is a showcase fixture celebrating the heritage and rivalry shared between the two world nations who hold rugby dearest to their hearts, a game known for the best rugby can offer from hakas and anthems to try fests and last minute winners.

"Overall ticket sales rates for Wales internationals continue to be encouraging with large sections of the stadium already sold-out for 2027 Six Nations matches and Wales women attracting significant attention for their home clash with England at Principality Stadium, but it remains important in the short term for us to maximise attendance at the All Blacks, the Wallabies and Japan games.

"We do not take existing support for granted and will continue to market our games to different audiences throughout Wales, as it is hugely important to Welsh rugby that our flagship matches draw the biggest crowds possible, with all proceeds fed back into the whole game in Wales."

Tickets for the Wales v New Zealand and Wales v Australia matches are still available via the WRU's ticket website.