The latest Global State of Football report from PLAIER and the University of St Gallen has laid bare the scale of Celtic and Rangers’ commercial supremacy.

The Old Firm sides currently generate 71 per cent of the Scottish Premiership revenue.

While the findings also highlight Rangers’ £14m loss and C-grade financial stability, which has been offset by equity rising to £50m after investment, the Ibrox club can turn the data into a strategic advantage across three key areas.

Rangers can use European qualification as the revenue flywheel

Domestic revenue concentration means Rangers do not need to reinvent the Scottish football market to grow. Consistent top-two finishes combined with deep European runs offer the clearest path to widening the gap on rivals and narrowing it on Celtic. Champions League or Europa League participation brings broadcast, prize and commercial income that smaller Premiership clubs cannot access.

With the post-investment balance sheet now stronger, Rangers can target the squad investment required to make regular European progress the norm rather than the exception.

Rangers could push for a better revenue-distribution model

Highlighting the 71 per cent share gives Rangers concrete evidence when engaging the SPFL, broadcasters and sponsors. The data demonstrates that the Old Firm generate the overwhelming majority of the league’s commercial value.

This can support arguments for things like revenue-distribution models, fixture scheduling or rights packages that better reflect the value the two clubs deliver. While full solidarity reforms remain unlikely, the Light Blues could provide leverage for incremental improvements in commercial terms, matchday arrangements or broadcast windows that recognise the unique contribution of the Glasgow clubs.

Quality of players and staff arriving at Ibrox could improve

The same numbers form a powerful recruitment pitch. Rangers can tell prospective players, coaches and executives that they are one of only two clubs generating the bulk of Premiership revenue, now backed by strengthened equity and ambitious US ownership with multi-club experience.

The report’s recruitment F-grade can be acknowledged openly as evidence of a problem the club is actively addressing, while the improved financial position and coaching efficiency grade (C) signal a platform for improvement.

The Gers can ask players and staff to join a club with the commercial foundation and ownership commitment to close the financial gap to Celtic and compete regularly in Europe.