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The stadium at Scarborough Sports Village - which serves as home for Scarborough Athletic - will now be renamed the Moneyweb Stadium as part of a new five-year naming rights partnership.
This follows an agreement between Scarborough Athletic and Yorkshire-based financial advice firm Moneyweb, who have sponsored the club for the last five seasons.
Scarborough Athletic chairman Trevor Bull said: "This is a big day for our club. Moneyweb have stood by us for five seasons, and putting their name on our home shows real belief in where Scarborough Athletic is going.
"As a fan-owned club, a long-term partnership with a local business like this helps secure our future, on and off the pitch. It's still our home, and our colours will always be red and white."
The agreement was reached after talks with North Yorkshire Council, which owns the ground, and has allowed the club to benefit directly from the sponsorship to 'help secure its long-term future'.
The club say the partnership is 'based on the shared principle of investing in the future, with Moneyweb’s support contributing to the long-term sustainability of the 100 per cent fan-owned club'.
They also thanked the council for their support - adding that they 'agreed that Scarborough Athletic could benefit directly from the revenue raised from the stadium naming rights, to support the club following a difficult year in exile'.
One-third of the gross revenue will go to the club, with Moneyweb retaining the final third.
Paul Robinson, managing director of Moneyweb, said: "We are thrilled to be extending our partnership with Scarborough Athletic. Football is at the heart of the town, and we are proud to support the club on and off the pitch.
"Seeing our name on the stadium is a real honour, and we look forward to a successful partnership."
Chris Marson, marketing director at Scarborough Athletic, praised Moneyweb as "forward-thinking and innovative," and said he looked forward to expanding the partnership for the benefit of the club and its supporters.
Fans will see the new Moneyweb Stadium branding for the first time at the home game against Bedford Town next Saturday (October 24), with external signage to be installed as soon as possible, subject to planning permission.