It’s that time of the NFL season when it’s in vogue to beat up on the Jets and everything associated with them. 

This is an understandable reaction — particularly from success-starved Jets fans — considering the team’s 2-7 record en route to what’s certain to be a 16th consecutive season without a playoff berth and 11th without a winning record. 

One of the rites of passage when beat-up-the-Jets hits its full stride is to prop up the offensive coordinator as a punching bag. 

Frank Reich is the Jets’ 10th offensive coordinator since Brian Schottenheimer, who manned the offense from 2006-11, was the last to hold the role for more than two seasons.