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Inside Tom Brady's outrageous new watch collection after selling up for $4.6M

FOX Sports analyst Tom Brady has built up an extensive watch collection over the years, routinely donning his rare pieces at NFL stadiums and events across the country

Tom Brady has built an impressive watch collection
Tom Brady has built an impressive watch collection

Tom Brady has put his career earnings to good use, building an impressive watch collection over the years.

During his playing days from 2000-2022, Brady earned a reported $333 million from his salary, bonuses and playing-contract earnings. After hanging up the cleats for good in February 2023, the seven-time Super Bowl champion inked a 10-year, $375 million contract with FOX to serve as the network’s lead NFL analyst.

With no shortage of money at his disposal, Brady has spent a good portion of his net worth on rare watches. Below, Mirror U.S. Sports looks at several of his most iconic pieces.

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A love for watches

Over the years, Brady has compiled an impressive watch collection that is tailored to his interests and style. “I’ve figured out what my style really is, and it doesn’t have to be what everyone else wears,” he told Sotheby’s in 2024. He showed off his latest timepiece during Sunday's broadcast.
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Early days

Brady’s love for watches began after his parents bought him an Omega once he graduated high school. He continued to build his collection upon reaching the NFL, sharing: “I thought that when I made it in the NFL, I’d buy myself a nice watch. At college, my screensaver was an IWC GST Automatic alarm. It wasn’t until I won my first Super Bowl in 2002 that I went to Tourneau on 57th Street in New York and I bought that watch, as well as a Panerai Luminor Marina and an IWC Rattrapante. I still have those watches now.”
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The GOAT Collection

In December 2024, Brady put several of his watches up for sale at Sotheby's, one of the world’s oldest auction houses, as part of "The GOAT Collection: Watches and Treasures from Tom Brady." The 21 pieces ranged in price from $12,000 to $800,000, with the overall sale amounting to $4.6 million.
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Rolex GMT-Master II

While making a guest appearance at Fanatics Fest NYC in 2024, Brady could be seen sporting a “Bruce Wayne” Rolex GMT-Master II with a steel Oyster bracelet and a black/gray bezel at the Jacob Javits Center.

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