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Bryson DeChambeau has signed a new clothing deal(Image: Getty Images)
Amid LIV Golf's decline, two-time U.S. Open champion Bryson DeChambeau has entered into a multi-year apparel partnership with Swag Golf.
His signature Swag collection is set to launch on Nov. 19, available online and in-store at Golf Galaxy and Dick's Sporting Goods. The new apparel deal comes as DeChambeau’s former employer, LIV Golf, filed for Chapter 11 bankruptcy in early September and is now in the formal liquidation process.
DeChambeau already has endorsement deals with clothing brands, including Reebok, but the new venture won't become a conflict of interest. Though his golf future remains up in the air, DeChambeau has continued to focus on business interests.
“I’m excited for this one,” wrote DeChambeau in an Instagram caption.
“Headcovers were just the start… Now I’m expanding my partnership with @swaggolfco into apparel! My new collection with SWAG drops November 19th online and in stores at @dickssportinggoods and @golfgalaxy. Plus, the Golden Headcover chase is on. Good luck finding one.”
As one of golf's biggest figures, DeChambeau expanded his global reach through LIV Golf, supported by a massive following of 3 million social media subscribers.
While his social media standing remains prominent, his future in golf is far from settled. Following the announcement that BC Partners withdrew as a financial backer of LIV Golf, the 33-year-old released a statement expressing no regrets about accepting Saudi funding, adding that he intends to face what lies ahead with "humility and respect for the game."
"I'm not going to rewrite the last four years," DeChambeau wrote. "I made a decision I believed in, and I'm grateful for what came with it: playing in front of fans new and old around the world who rarely got to see the best players at home."
Both DeChambeau and Jon Rahm, who have each won two major titles, stood out as the marquee stars of the breakaway tour before the Public Investment Fund of Saudi Arabia ended its financial support. A New Jersey bankruptcy court has since authorized the termination of Rahm's deal with LIV.
Rahm won the Abu Dhabi Championship on Sunday, moving him back into the top 10 in the world, and DeChambeau announced that he will compete at the Nedbank Golf Challenge in South Africa in early December.
"Arnold Palmer said no player is bigger than the game, and I want to acknowledge that along the way, I've said some things that didn't help," DeChambeau wrote in the statement.
"Whatever comes next, I'll approach it with humility and respect for the people who carried this game long before me."
Since departing the PGA Tour in June 2022, this event will mark just his third non-major appearance outside of LIV Golf.
"Beyond that, I'll go about whatever is next the right way," he said.