There's a new Premier sports organization in town.

On Monday, Nov. 2, the NFL revealed the name for its new flag football league, which it is launching in partnership with TMRW Sports. The name is Premier Flag. The league will feature elite men and women players participating in a competition in the summer of 2027 that will be held in a yet-to-be announced city in the United States.

Along with the league name, the NFL released an official website, premierflagfootball.com, and social media accounts for Premier Flag. The league has a presence on X, Instagram, TikTok, Facebook and YouTube.

The competition was first announced in March with backing from sports icons such as Peyton Manning and Serena Williams. It will be held a year before flag football will be featured at the 2028 Olympics in Los Angeles.

Flag football is growing rapidly in the United States and the world. The sport is often applauded as a safer alternative to tackle football and appreciated for its accessibility and inclusion of women and girls. According to the Premier Flag website, 20 million people play the sport globally and there are 4.1 million youth players in the U.S. There are 25 states, including Washington, D.C., that have sanctioned high school programs for girls flag football. This fall, officials in Texas voted to start a pilot program for girls flag football, which is a common step before official sanctioning.

The NFL has helped elevate the sport with each of the 32 teams sponsoring local flag football teams. The league also features stars of the sport such as Mexico's champion quarterback Diana Flores in promotional campaigns and utilizes NFL Honors to salute flag players via the Latino Youth Honors program and the NFL Flag Players of the Year award.