CJ McCollum might still be hitting key shots for the Atlanta Hawks on the court, but the 13-year NBA veteran is adding another major media gig to his resume.

Prime Video announced that McCollum is joining the NBA on Prime broadcast team as a player contributor for the 2026–27 season. The former National Basketball Players Association (NBPA) president will make select studio appearances throughout the year, kicking off his run on NBA Nightcap following Friday’s Emirates NBA Cup slate, which features a game between the New York Knicks and Indiana Pacers.

The 35-year-old athlete isn’t a stranger to balancing both worlds. With a journalism degree from Lehigh University and a history of digital media ventures—including hosting and executive producing his ReMaking America talk show on PlayersTV—he has long prepared for life outside the court.

“So much has changed about how fans experience the game, and I’m excited to join Prime Video to share something only a player can: what’s really going on in the locker room, on the floor, and in the league right now,” McCollum said in a statement. “I’m still a player first, but this was too good an opportunity to pass up.”

Prime Video leadership is equally enthusiastic about what his perspective as an active player can bring to their second season of coverage.

“We’re thrilled to have CJ join NBA on Prime,” Amina Hussein, Prime Video Head of On-Air Talent and Development, also said in the statement. “As a 13-year veteran and former NBPA president, he brings a unique insight that our viewers want to hear. His ability to connect with fans and give his perspective on a specific play, or the reason behind a certain outcome, makes him a perfect fit for our second season of NBA on Prime.”

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McCollum certainly has the resume to back it up. He was named the NBA’s Most Improved Player in 2016, when he broke out as a dynamic scorer with the Portland Trail Blazers and helped lead the franchise to the 2019 Western Conference Finals. Over a career spanning more than a decade, he has amassed over 16,000 points and averaged 20 or more points per game for over 10 consecutive seasons. Having also served as president of the NBPA from 2021 to 2025, McCollum brings a rare administrative and on-court vantage point to the desk.

Even as he navigates transitioning to a bench role with the Hawks this season, McCollum follows in the footsteps of other active NBA players like Golden States Warriors forward Draymond Green—who serves as a guest analyst on Inside the NBA and hosts The Draymond Green Show—as well as fellow NBA on Prime contributors Kyle Lowry and Tyrese Haliburton, who have stepped onto the analyst desk while still playing on the court.

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