Huddersfield Giants announce name for new stadium

The Rugby League club has announced their official naming rights partner

Artist's impression of a new main stand at Dewsbury's Flair Stadium(Image: Huddersfield Giants)

Rugby League club the Huddersfield Giants have announced the name of their new stadium in Dewsbury.

Autex Acoustics is the official naming rights partner for their new home ground, which will be known as the Autex Acoustics Arena. The agreement marks an exciting new chapter for the Giants and represents a significant strengthening of an already successful partnership between the club and Autex Acoustics, who have supported the Giants for several years, including as an official shirt sponsor.

Part of the internationally recognised, family-owned Autex Group, established in New Zealand in 1967, Autex Acoustics is a leading manufacturer of innovative and sustainable acoustic solutions.

The UK business, headquartered in Elland has enjoyed exceptional growth over the past decade, establishing itself as a major supplier of architectural acoustic products across the UK, Europe and the Middle East. Despite its international reach, Autex says it remains firmly committed to its Yorkshire base, continuing to invest in local people, manufacturing and facilities.

Artist's impression of how the Dewsbury's stadium could look following major investment(Image: Huddersfield Giants)

The partnership also brings together two organisations with a shared passion for Rugby League. The Autex Group owns the New Zealand Warriors, one of the leading clubs in the Australian National Rugby League competition, creating a unique connection between the sport in Yorkshire and New Zealand.

For Autex Acoustics UK managing director, Simon Senior, who was born and raised in Huddersfield, the agreement is particularly special.

Simon Senior said: "I am absolutely delighted that we have been able to make this happen. We have supported the Giants for a number of years now, and when the opportunity came along to be part of the new stadium, it just felt like the right thing to do.

"For me personally, it means a great deal. I am Huddersfield born and bred, and having grown up around Rugby League, I know just how much the sport and the Giants mean to the local community.

Artist impression of how Dewsbury's Flair stadium might look following redevelopment(Image: Huddersfield Giants)

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"We have built a fantastic business here in West Yorkshire over the past ten years, and although we are part of an international group, we are incredibly proud of our Yorkshire roots.

"Rugby League is also a big part of the wider Autex family through our ownership of the New Zealand Warriors, so it is great to strengthen that connection between the sport in both hemispheres.

Huddersfield Giants announced name for new home ground

Simon Senior and Ken Davy OBE(Image: Fantastic Media)

"I genuinely believe this is an exciting new chapter for the Giants. I have been impressed with the progress already made at the stadium, and with the influence Jim Lenihan is having on the team, there is a real sense of optimism about the future.

"We do not just want our name on the building. We want to be part of the journey and help create something that the club, its supporters and the wider community can be proud of.

"And I have to say, I quite like the thought of supporters saying, 'See you at the Autex on Sunday!' It is an exciting time for everyone involved, and I cannot wait to see it all come to life."