A Czech soccer coach has gone viral for his apparent 'fight' to not glance at a glamorous journalist during a post-match interview. 

Sports reporter Sabina Jaksova was interviewing David Oulehla, coach of the Czech second division team FK Viagem Usti nad Labem, last Friday following their 3-2 defeat against SFC Opava. 

During the interview, Oulehla appeared to be avoiding looking at her at all costs - a move that many on social media noticed. 

One person wrote: 'He's fighting for his life.'

Another said: 'His level of self-control is biblical.'

And a third wrote: 'His wife is watching... total respect for his eye control!'