According to a report by Manchesterevening News on Monday October 19, 2026, as fan dissatisfaction with Manchester United's men's team's 2026–27 campaign under Michael Carrick's leadership grows, the club has hired a seasoned communications manager.

United finished third in the Premier League and qualified for the Champions League under Carrick's guidance during his impressive interim stint last season, which led to his permanent appointment.

United, though, has only won twice in their first ten competitive matches, so clearly the anticipated improvement has not happened. The teams that won were Sabah FK, a newcomer to the Champions League, and Ipswich Town, which had just been promoted.

The team's inconsistency, missed opportunities, and defensive mistakes have persisted. United lost their next European match, 2-0, to Atletico Madrid, after allowing a late equalizer to Tottenham.

There was more speculation about possible managerial replacements at Old Trafford after their subsequent 1-1 draw with Leeds United extended their winless streak to six matches, and Carrick's position came under increased scrutiny.

One of the more seasoned coaches associated with United is Antonio Conte. The Italian has a trophy cabinet full of league winners from stints at Juventus, Chelsea, Inter Milan, and Napoli; rumor has it that his representatives have expressed interest in taking Carrick's position.

Emily Brammeier, who has spent the last decade working as a professional cyclist, has been officially welcomed by United as their new manager of communications. Brammeier will be in charge of the communications for Manchester United Women.

Through LinkedIn, Brammeier shared the news of her appointment, characterizing it as a thrilling new chapter in her career. She was excited to take charge of the team's communications and lend her support to the expansion of women's football.

Among her duties will be the promotion of stories involving United's players, the development of communication strategies, and the attraction of new audiences. She went on to express her gratitude to the staff for the friendly reception she had received in her first week on the job.

The men's management situation is unaffected by Brammeier's appointment; it is relevant to the women's communications department.

The pressure on Carrick to turn around United's first team has been steadily increasing in the wake of their dismal performance this season.